How to run the machine.
Every job you'll do in the Hermes dashboard — in pictures, not paragraphs. Log in at metabolae-hermes.metronous.com with your personal user.
Any ad in. A Metabolae ad out.
Take our ad or a competitor's — get fresh compliant copy, a fresh image, and publish it. One screen.
Feed it a source
Paste an ad link and hit Import — or upload the image + paste the copy.
Aim it
ICP & angle (or keep the source's), pick the Page / avatar, tick Show avatar in image for their face.
Generate
① Generate copy → tweak or ↻ Refine → ② Generate image.
Polish & publish
Describe a tweak in ✏️ Edit with GPT Image 2, then push it.
The mode tells you its plan.
Leave Image mode on Auto — the caption under it says exactly what will happen before you spend a cent.
One button. Officially published.
Creates the Notion row, gets the LAUNCHNAME, uploads the image to Drive. Found in Static Production, the Archive, and Competition remixes.
Let it think
"Hermes is analyzing the image + copy…" — wait a few seconds, it fills most fields for you.
Fill the amber ones
Writer · Strategist · Editor · BLOCK# — the AI can't know those. They're pre-filled with you.
Confirm & watch
Check the tentative name, hit Confirm & Send, watch the live log until ✅.
Their best ads, stolen politely.
Track any competitor, browse every ad they run on Facebook, and remix the winners into Metabolae ads.
Track a brand
+ Add brand — by product keyword (catches affiliates) or a single page.
Browse the gallery
Filter active/video/advertiser, search the copy, click any card for the full ad + video.
Remix it
✨ Remix for Metabolae → keep or change the ICP → it generates in the background. The green ✨ REMIXED badge appears when ready.
Work the remix
In 🎨 Remixes: edit the image, regenerate the copy, or 📤 Push to Notion/Drive.
every 12 hours
A whole batch, one launch.
Finished images + copy docs in → named, matched, and published to Drive, the PT sheet and Notion in one go.
Wait for green
The three dots — Drive · Sheet · Notion — must be green before Launch unlocks.
Set batch defaults
Pod (BLOCK# auto-fills), writer/strategist/editor (pre-filled with you), bucket, headline.
Drop & match
Images left, copy files right → 🤖 Match & auto-fill pairs and fills everything.
Review & launch
Fix anything amber → Preview names → 🚀 Launch → watch "Launched X / Y".
The whole business, one glance.
Triple Whale numbers, auto-compared to the previous period. Pick 7d · 30d · 90d and read.
KPI strip
Sales, profit, spend, ROAS, conversions, AOV, CPA, CTR — each with ▲/▼ vs the previous period.
Sales vs Spend
Green line vs amber dashed — the ribbon below shows profit/loss per day.
Top Strategists
Podium ranked by net profit, with spend, ROAS and conversions.
Every creative gets a report card.
A robot runs twice a day (see the Cron page: "Notion 7-day performance"). When a launched creative turns 7 days old, it stamps the Notion row once with its first-week Meta Spend, ROAS, CPA, CTR — and a verdict. Nobody has to do anything.
Just ask Hermes.
A direct line to the Metabolae agent. It has the Triple Whale data, the knowledge base, and can see images & video.
Ask it anything about the business
- "Top 5 ads by spend this month"
- "Summarize this competitor image" — attach with 📎 (videos become 3 frames)
- "Generate a native UGC photo idea for the kidney angle"
- Follow-ups work — it remembers the thread. ＋ New chat wipes it.
Change the dashboard itself
- No new KPIs, tabs or charts from chat — that's a code change for the admin.
- Data questions take a minute or two — it's really querying the database. Don't resend, wait out the "● ● ● thinking…".
Teach the AI. Permanently.
Upload a document once — every agent (copywriters included) can use and cite it forever.
Click "+ Upload to RAG"
In the Memory tab's project cards row.
Pick your files
PDF, Word, PPT, Excel, images, TXT — upload starts immediately.
Wait for "ingested ✓"
Done. It's in the AI's brain now.
Meet the team.
Our AI copywriters and the Image Generator live here — their personalities (souls), their models, and every image prompt in production.
Soul · Config · Chat
- Soul = its personality / system prompt. Edit → Save soul → live on the next call.
- Config = model (Opus 4.8 default; Fable 5, GPT-5.5, Grok 4.3, MoA council…) + temperature.
- Chat = throwaway test chat with that exact agent. Nothing is saved.
- + New agent / Duplicate to experiment — core agents are protected.
Image Generator → Templates
- The 10 live prompt templates behind every generated image: vision analysis, product swap, avatar swap, image edit…
- Plus the pinned UGC Style card — our native-realism rules.
- Edit → Save. Regret it → Reset to default.
===MARKERS=== or {TOKENS}. Unsure? Don't save — ask first.One door for all the AI.
You don't need this to do your job — but here's the machine room in one picture.
the gateway
Everything — copy, images, embeddings — flows through fal.ai, our single AI provider (it replaced calling OpenRouter directly). Same models, one bill, one place to watch. An image costs cents (~$0.04–0.17); the estimated spend shows in the Archive and Mission Control.
The golden rules.
One click, then wait
AI steps take seconds to a couple of minutes. Double-clicking = paying twice.
Amber = yours
Amber fields are the ones the AI can't know. Everything else fills itself.
Nothing is lost
Everything lands in an Archive, History or Gallery — close the window freely.
Broken? Screenshot it
Send it to Gerry/the admin. Don't retry ten times.
Hand the whole thing to any Claude.
Download one bundle, drop it into Claude Code, and it knows the entire system — enough to change things, move things, or rebuild it somewhere new.
Download & unzip
Put the folder anywhere on your machine.
Open Claude Code there
Run claude in that folder (or paste the files into any Claude chat).
Tell it what you want
"Read DEPLOY_STATE.md and MIGRATION.md and load the full context."